Virtual Lives of Vaping

Faculty Mentors:
Haiyan Jia, Assistant Professor, Journalism & Communication
Amanda Greene, Andrew W. Mellon Postdoctoral Research Associate, Humanities Lab
Eduardo Gómez, Associate Professor, College of Health

Project Summary:
Vaping, and related “vape culture,” has become a public health problem just as tobacco and cigarettes were for prior generations. This project will dig deeply into the culture and marketing of vaping, how “vape-fluencers” leverage social media and other platforms to disseminate products, and the resulting risks to public health, eventually constructing and implementing workable vaping cessation campaigns.